campaign development starts with a clear understanding of your audience and the message you want to deliver. Our HCI campaign development team creates advertising campaigns for a wide variety of clients in a diverse array of industries. We start by making sure we have a solid understanding of each client’s business.
Through research, discussions with the client, and other methods, we learn what differentiates our client from all of its competitors – whether they are competing for customers or job candidates. Gaining an understanding of their targeted audience is equally important.
The creative team at Hispana Comunicación Integral always tries to “get inside our audience’s head” so that we can design a message that appeals to their needs, aspirations, and desires. Solid campaign development is not about being “cute” or simply “eye-catching,” it is about creating a real connection that motivates your audience to respond. This is what our best advertising campaigns have always accomplished.
Consistency is also crucial in campaign development when translating our message into different formats (from print publications to online banner ads to trade show displays), we make sure to keep key elements consistent so that each media piece is clearly a part of a larger advertising campaign. In this way, each part of the multimedia mix reinforces the message in the viewer’s mind and ends up having an even greater impact.
Our experienced staff members also know what works in what type of media, enabling them to advise you on different design options for different publications or sites. It’s all part of the media placement process at HCI. In addition, our knowledge of current special issues, offers, and deals is second to none – enabling you to get the most out of your media placement dollar.
The team at HCI Advertising can help identify the specific media options that will most effectively target the demographic you are seeking to reach and make sure that your ad is keyed properly and submitted on time and in the appopriate format.
If that weren’t enough reason to choose the media placement veterans at HCI, our longstanding relationships with numerous media outlets allow us to negotiate the most beneficial resolutions to any publishing problems you may encounter. When you choose HCI for your media placement needs, you get it all.